Simon's simple but very important idea can be applied to many challenges we have, even the construction of a good presentation. Simon goes in depth with the idea of starting with why in his book Start with Why: How Great Leaders Inspire Everyone to Take Action. I'm certain if you watch this talk it will get you thinking. I could quibble over some things in the talk - Apple's success (now) is of course more complex than he implies - but the essence of what Simon expresses concerning the importance of Why is quite true. But it's always good to get a reminder of what is important. The idea that the presenter Simon Sinek was talking about is very simple and not really new perhaps. Here is a good recent TEDx Talk that was delivered simply and effectively with nothing but a flip chart and a pen for visuals.
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